Facebook is the second most popular website in the world, so it’s probably a good idea to get on there if you’re a business or are promoting a product. Think of how many people would see your page. If you don’t have a Facebook page for your business or product, then make one right now. After you have so many fans, then your fan page can get a personalized URL such as your business name or product. That’s even better for marketing and SEO. Now that you have your fan page, how do you know what visitors you’re getting and what they’re looking at?
However, thanks to recent research we now know how to get the analytics program provided by Google working on Facebook fan pages. All functions of Analytics work on the Facebook page such as visitor statistics, traffic sources, country, keywords and maps). A workaround was recently developed that uses an image and server side cookie management.
To do this, in your Google Analytics account set up a new website profile. Then create a custom html image tag for each of your pages you want to track. Then add the html to the bottom of each Facebook page you want to track. Google Analytics takes 24 hours before any stats will start to show, so you’ll have to be patient before you see results.
If you don’t want to use the method above with redirection, then you can download the PHP source code from the above link. You will need to have a host that can run PHP. If you do decide to use the files on your own server, you get some advantages. One is that you can track visits from your website to your Facebook fan pages. Also you can customize the code further.
Now you can finally find out if all your Facebook marketing is paying off. What links on your pages do visitors click the most? How do visitors find your fan page? Do they click on your coupon links?