Linking To Your About Page
One of the most critical parts of your site, the About Us page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days.
The key is to. If you don’t have a hook or a story, you aren’t going to be very successful with this most likely. Everyone likes a good story. Although I did mention some ways to intentionally go after links to these pages, one of the things I like best about a good About Us page is that the naturally generated links tend to be exactly that…natural. People don’t tend to link to these pages with over-optimized keywords, which is a huge selling point for me.
You should definitely check out some of the great resources that showcase fantastic About Us pages and can help you create a great one for yourself. Linking to Your About Us Pager