The foundation of search marketing is built on keywords. Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. Whether your target audience is sharing content on YouTube or Flickr, or theyre Tweeting on Twitter, your social media marketing efforts should start with determining which keywords your audience is using.
Many believe that keyword research is a one-size-fits-all process. They assume that the same keyword data they apply to their pay-per-click advertising or search engine optimization efforts will be just as effective for their social media marketing strategy. This couldn’t be further from the truth., which include:
To be more specific, conducting keyword research for social media enables you to discover the needs and wants of social communities by:
There are two methods for conducting keyword research specific to video marketing in YouTube which are:
As Twitter continues to grow in popularity and relevance, marketers need to pay careful attention to trends and data to find out what people are talking about, what questions they’re asking and to figure out where your brand and business fits into the conversation.
Images from the popular social photo sharing site Flickr show up in the blended results in Google for a variety of search queries. In addition, about 10 percent of Google’s visitors use the image search function, according to a study by Alexa.com. So knowing which keywords searchers use for image discovery and having your website images display prominently and frequently in both the Flickr and Google search results gives you the opportunity to grab more clicks and drive more traffic to your website. Keyword Research for Social Media