This 9-minute video details how to set up free SSL with Cloudflare. The free SSL via Cloudflare lets website visitors know that steps have been taken to prevent hackers from trying to do their thing on your website.
It turns out to be a little tricky to effectively implement SSL on WordPress..
This is the best tutorial that I have found, to date.
Visitors on SSL secured sites are protected from hackers trying to their steal passwords or credit card data.