I got an email about this and it seems to be pretty good information about social media especially.
reputation management/branding guide. The comprehensive guide is now over 16,000 words AND it is growing every week!
Table of Contents
Step 1. What All Has Been Said About You Online?
Step 2. What All Is Being Said About You Online?
Step 3. What You Can Do About It – “The Best Defense Is A Great Offense”
Exact Match Domains
Buying Domain Names That Include Your Keywords And Popular Neutral Or Negative Phrases
Look Into Using A Google Plus Profile And Google Authorship
Business Directories (different tools you can use, things like using Google Alerts to automatically track your competition’s business listings, etc)
Social Media Websites
Video Sharing Websites
Image Sharing Websites
Audio Sharing Websites
Presentation Sharing Websites
Document Sharing Websites
See If You Can Acquire A Wikipedia Page
Take Advantage Of Online Resume Websites
Post On Online Marketplaces
Post On Relevant Online Forums
Conduct Paid Advertising Campaigns
Post On Question and Answer Websites
Build Your Own Public Lists
Take Advantage of Content Curation Websites
Take Advantage Of “Tagging” On The Websites That Encourage It
Promote Your Brand By Hosting A Public Event
Keep Track of All Your Website URLs That You Develop and Promote Them Regularly
Leverage Pre-Existing Positive Website Content When You Can
Check out the free online branding guide here: